If a local realtor, born and raised in the area, can’t sell your house and the prospective real estate agents you’ve interviewed are unable to listen, you may as well sell the house yourself.
My siblings and I were recently faced with the task of selling a property, located out-of-state. In fact, two of us live many states away. This home had been on the market through a local real estate agent for the better part of the year. To our knowledge, a hand full of people viewed the home. Follow up calls did not yield too much more information other than, ” the home needs work”.
Yes, the house was built in 1940. It did need paint and the floors were in need of something different. The MLS system allows more than 8 photos. The 8 photos featured included a gravel parking space and a street scene. The house has 3 bedrooms, 2 bathrooms, a 27 foot family room, formal living room, formal dining room, covered porch, koi pond and full basement. The listing agent didn’t think it was important to photograph the additional storage cabinets, built ins or landscaping. The MLS listing included 4 interior photos. She is still wondering why I terminated her contract.
Following specific guidelines in the broker’s agreement, I sent a written request to terminate the contract and mailed it, certified mail, return receipt requested. After receiving confirmation of receipt, the real estate agent has yet to follow-up with a call to me. She’s called other people, but not me. I would want to know why someone fired me!
The next article will include the process I initiated with interviewing a new real estate agent to sell this home. Buckle up – it’s almost a comedy routine for an HBO special.
Obviously, turning this home over to a real estate professional did not turn the results we were expecting. My brother and I flew and drove to the great Commonwealth of Pennsylvania to assess what the problem could be with selling this property.
A couple of gallons of paint, wall paper removal in one room and removing the carpet, which revealed almost perfect hardwood floors, I planted a “For Sale by Owner” sign in the front yard. A week of touch ups and the lawn being mowed did not constitute extreme changes. It was still the same house.
The home was sold one week later. How? You may ask? A day or two after my arrival, I attended a block party and talked to at least 25 neighbors and informed them that the house was for sale. I still remember their occupations, big hospitals, the municipality, a law firm, etc. I informed every retailer I visited during the first week and every customer waiting in line with me that there was a beautiful home on National Drive for sale. I made myself known to even the employees on the surrounding streets who were replacing the residential gas lines. Walking my dog each morning and night also yielded new acquaintances to inform there was a house available to move their friend or relative in to. I accomplished in one week something a local real estate agent was unable to accomplish.
I am a Realtor® with a Texas real estate license. I am unable to work as a Realtor® in Pennsylvania. This was a clear FSBO (For Sale by Owner) project. I did what any individual has the ability to do. It saved time, distance, fees, commissions and anxiety. We, as a team, just did it ourselves.
I do not advocate selling a home yourself unless you have a real estate background. Most home owners selling a home themselves lose as much as 30% of a qualified list price. They are unaware of all available negotiation tools and are unable to promote the home through many internet avenues available only to real estate professionals. The right Realtor® will provide the best guidance for selling your property.